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In general, how do you feel when a brand or a store uses the following communication or advertising messages?
Attitudes to selected advertising and marketing messages in France 2013
This statistic displays respondents' answers to a survey about their attitude toward advertising and marketing messages, which was conducted in France in October 2013. The graphic reveals that over half of respondents felt indifferent about mobile apps of brands or shops, outdoor advertising screens and radio ads.
In general, how do you feel when a brand or a store uses the following communication or advertising messages?
InterestedIndifferentAnnoyedIntruded upon
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Source

Release date

November 2013

Region

France

Survey time period

October 30 to 31, 2013

Number of respondents

1,010 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* These two questions were asked to respondents who owned a smartphone or a tablet, i.e. 62 percent of the survey sample.

Attitudes to selected advertising and marketing messages in France 2013
This statistic displays respondents' answers to a survey about their attitude toward advertising and marketing messages, which was conducted in France in October 2013. The graphic reveals that over half of respondents felt indifferent about mobile apps of brands or shops, outdoor advertising screens and radio ads.
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