U.S. dollar sales of private label cereal and granola by segment 2018

This statistic illustrates the dollar sales of the private label cereal and granola category in U.S. retail stores in 2018, by segment. For the 52 weeks ended August 12, 2018, private label ready-to-eat cold cereal generated sales of about 605.2 million U.S. dollars in U.S. retail stores.

Dollar sales of the private label cereal and granola category in U.S. retail stores in 2018, by segment (in million U.S. dollars)

Characteristic	Sales in million U.S. dollars
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Release date

November 2018

More information

Region

United States

Survey time period

52 weeks ending August 12, 2018

Supplementary notes

Total U.S. supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains.

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