Beer advertising expenditure share in Germany 2006-2017, by channel

This statistic shows data on the advertising expenditure share for beer advertising by channel in Germany from 2006 to 2017. In 2017, advertising on television made up almost 70 percent of the advertising expenditure for beer in Germany.

Advertising expenditure share for beer advertising in Germany from 2006 to 2017, by channel

TelevisionNewspapersConsumer magazinesRadioBillboard postersOnlineSpecialist magazinesMobile
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Release date

March 2018



Survey time period

2006 to 2017 (as of March 2018)

Special properties

from 2007 onwards: incl. online; from 2012 onwards: incl. mobile; excl. free local newspapers

Supplementary notes

Some figures were taken from previous publications.

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Statistics on "Beer market in Germany"

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