Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Share of Netflix subscribers among VoD users in the United States in 2018, by age group
Netflix subscribers among VoD users in the U.S. 2018, by age
According to the most recently available data, 77 percent of surveyed video on demand users in the United States subscribed to Netflix. The streaming service giant’s success in the United States is hardly a secret – Netflix is the leading video subscription service in the U.S., with its subscriber numbers eclipsing all other streaming companies including Hulu and Amazon.

Video on Demand

Video on demand (often abbreviated simply to VoD) lets users watch the content they want, whenever they want, and thus has a major advantage over traditional over the air programming. With consumers leading increasingly hectic lifestyles and growing more reliant on digital media and devices which allow them to watch, read and listen to content on the go, VoD offers an effective solution.

The ability to catch up on TV shows after they have aired provides viewers with a way to enjoy their favorite content without scheduling their lives around it. Shows can now be enjoyed on a morning or evening commute, during work breaks and via Wi-Fi in public places across the globe, regardless of whether they aired the previous day or the previous year. Some U.S. adults even admitted to subscribing to a streaming service exclusively to watch a specific show – 61 percent of 18 to 29-year-olds said that they had done this as of early 2019, as well as 27 percent of adults aged 65 or older.

Video on demand platforms also accommodate the vast array of different user preferences, and for U.S. adults there are many reasons to sign up to subscription a VoD service. Original content was cited as a main reason for signing up to such a service, however others enjoyed the back-catalogue of movies available whilst some simply liked being able to access content from countries outside the United States.

The days where viewers would sit down at the same time every evening after work to watch their most loved shows are gradually disappearing, and with Netflix churning out more original content every month, in years to come those times may have gone completely.
Share of Netflix subscribers among VoD users in the United States in 2018, by age group
Share of users
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Netflix subscribers among VoD users in the U.S. 2018, by age
According to the most recently available data, 77 percent of surveyed video on demand users in the United States subscribed to Netflix. The streaming service giant’s success in the United States is hardly a secret – Netflix is the leading video subscription service in the U.S., with its subscriber numbers eclipsing all other streaming companies including Hulu and Amazon.

Video on Demand

Video on demand (often abbreviated simply to VoD) lets users watch the content they want, whenever they want, and thus has a major advantage over traditional over the air programming. With consumers leading increasingly hectic lifestyles and growing more reliant on digital media and devices which allow them to watch, read and listen to content on the go, VoD offers an effective solution.

The ability to catch up on TV shows after they have aired provides viewers with a way to enjoy their favorite content without scheduling their lives around it. Shows can now be enjoyed on a morning or evening commute, during work breaks and via Wi-Fi in public places across the globe, regardless of whether they aired the previous day or the previous year. Some U.S. adults even admitted to subscribing to a streaming service exclusively to watch a specific show – 61 percent of 18 to 29-year-olds said that they had done this as of early 2019, as well as 27 percent of adults aged 65 or older.

Video on demand platforms also accommodate the vast array of different user preferences, and for U.S. adults there are many reasons to sign up to subscription a VoD service. Original content was cited as a main reason for signing up to such a service, however others enjoyed the back-catalogue of movies available whilst some simply liked being able to access content from countries outside the United States.

The days where viewers would sit down at the same time every evening after work to watch their most loved shows are gradually disappearing, and with Netflix churning out more original content every month, in years to come those times may have gone completely.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Subscription video on demand market in the U.S.
Subscription video on demand market in the U.S.

All Information
in one Presentation

Subscription video on demand market in the U.S.

Everything On "Subscription video on demand market in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Netflix"
  • Global overview
  • Benchmark
  • U.S. user data
  • Canada overview
  • Original content
  • User behavior and consumption
  • Accolades
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.