Digital health strategy priorities for pharmaceutical companies as of 2013
Digital health strategy priorities for pharma companies 2013
This survey displays the prioritizaion of digital health strategies for pharmaceutical companies as of 2013. Some 33 percent of respondents stated that the company's digital health strategy was an important priority for the entire organization.
Digital health strategy priorities for pharmaceutical companies as of 2013
Important priority for...Percentage of respondents
Entire organization33%
IT3%
Market access0%
Marketing and sales57%
Medical affairs0%
Research7%
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Sources

Release date

December 2013

Region

Worldwide

Survey time period

2013

Number of respondents

30 respondents

Special properties

pharmaceutical executives and senior managers

Supplementary notes

Original question: "Which of the following best describes the priority of Digital Health for your company?"

Digital health strategy priorities for pharma companies 2013
This survey displays the prioritizaion of digital health strategies for pharmaceutical companies as of 2013. Some 33 percent of respondents stated that the company's digital health strategy was an important priority for the entire organization.
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