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Penetration of daily media usage in the EU 2011-2018, by media
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Penetration of daily media usage in the EU 2011-2018, by media
Share of respondents who used the following media every day or almost every day in EU 28 countries from 2011 to 2018
by Statista Research Department,
last edited
Nov 14, 2019
The media landscape in the EU has changed over recent years, mainly due to the widespread increase in the availability and use of the internet. The share of people in the 28 EU countries who watched television on a TV set, listened to the radio, and read the written press every day has declined, while the number of people who used the internet, online social networks, and watched TV via the internet daily has grown.
Trust in media
As media use changes, so have attitudes towards different media types. Levels of trust in media seem to have decreased, with online social media deemed particularly untrustworthy throughout the European Union. Traditional media is still regarded as the most credible source for news.Pressing times for print media
With online media doing so well, it has been a difficult decade for print media. Newspapers and magazines have suffered, with sales dropping substantially. This has had a knock-on effect on advertising revenue.Share of respondents who used the following media every day or almost every day in EU 28 countries from 2011 to 2018
| Watch TV on a TV set and via the internet | Watch television on a TV set | Use the internet | Listen to the radio | Read the written press | Use online social networks | Watch television via the internet | |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
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| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| Watch TV on a TV set and via the internet | Watch television on a TV set | Use the internet | Listen to the radio | Read the written press | Use online social networks | Watch television via the internet | |
|---|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
| - | - | - | - | - | - | - | - |
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| - | - | - | - | - | - | - | - |
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by Statista Research Department,
last edited
Nov 14, 2019
The media landscape in the EU has changed over recent years, mainly due to the widespread increase in the availability and use of the internet. The share of people in the 28 EU countries who watched television on a TV set, listened to the radio, and read the written press every day has declined, while the number of people who used the internet, online social networks, and watched TV via the internet daily has grown.
Trust in media
As media use changes, so have attitudes towards different media types. Levels of trust in media seem to have decreased, with online social media deemed particularly untrustworthy throughout the European Union. Traditional media is still regarded as the most credible source for news.Pressing times for print media
With online media doing so well, it has been a difficult decade for print media. Newspapers and magazines have suffered, with sales dropping substantially. This has had a knock-on effect on advertising revenue.- Show sources information
- Show publisher information
- Release date
- May 2019
- Region
- EU
- Survey time period
- 2011 to 2018**
- Number of respondents
- 27,424*
- Age group
- 15 years and older
- Supplementary notes
-
* n (2012) = 26,622, n (2013) = 27,829, n (2014) = 27,901, n (2015) = 27,681, n (2016) = 27,705, n (2017) = 28,055, n (2018) = 27,424.
** Dates of survey were, November 2011, November 3-18, 2012, November 2-17, 2013, November 8-17, 2014, November 7-17, 2015 and November 3-16, 2016, November 5-19, 2017, November 8-22, 2018.
This question was phrased by the source as follows: "Could you tell me to what extent you..."
This statistic only shows the share of respondents that replied, "Every day/almost every day".
Figures for years previous to 2017 were published earlier by the source.
Source
- Show sources information
- Show publisher information
- Release date
- May 2019
More information
- Region
- EU
- Survey time period
- 2011 to 2018**
- Number of respondents
- 27,424*
- Age group
- 15 years and older
- Supplementary notes
-
* n (2012) = 26,622, n (2013) = 27,829, n (2014) = 27,901, n (2015) = 27,681, n (2016) = 27,705, n (2017) = 28,055, n (2018) = 27,424.
** Dates of survey were, November 2011, November 3-18, 2012, November 2-17, 2013, November 8-17, 2014, November 7-17, 2015 and November 3-16, 2016, November 5-19, 2017, November 8-22, 2018.
This question was phrased by the source as follows: "Could you tell me to what extent you..."
This statistic only shows the share of respondents that replied, "Every day/almost every day".
Figures for years previous to 2017 were published earlier by the source.
Other statistics on the topic
Media usage in Europe
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Statistics on "Media usage in Europe"
- Overview
The most important statistics
- Share of respondents who used the following media every day or almost every day in EU 28 countries from 2011 to 2018Penetration of daily media usage in the EU 2011-2018, by media
- How often do you watch television on a TV set?Television usage frequency in the EU 2018
- How often do you use the internet?Internet usage frequency in the EU 2018
- How often do you listen to the radio?Radio usage frequency in the EU 2018
- How often do you read the written press?Usage frequency of written press in the EU 2018
- News sources used in European countries in 2019Sources used to access news in selected EU countries 2019
- How much trust do you have in the following media?Trust in the media in the European Union 2018, by medium
- Television
The most important statistics
- Share of respondents who watch TV on a TV set every day or almost every day in the EU 28 countries in 2018*Daily television usage penetration in European countries 2018
- Average daily time spent watching television per capita in Central and Eastern Europe from 2011 to 2021 (in minutes)Average daily TV consumption in Central and Eastern Europe 2011-2021
- Average daily time spent watching television per capita in Western Europe from 2011 to 2021 (in minutes)Average daily TV consumption in Western Europe 2011-2021
- Average weekly time spent watching TV per individual in the United Kingdom (UK) from week 1 to week 52 of 2018 (in hours)Weekly TV viewing time per person in the United Kingdom (UK) 2018
- Average daily television viewing time in Germany from 1997 to 2018 (in minutes)Daily time spent watching television in Germany 1997-2018
- Average television viewing time per day in France from 2005 to 2018 (in hours and minutes)Average daily television viewing time in France 2005-2018
- Average daily time spent watching television in Spain from 1997 to 2018 (in minutes)TV watching time per day in Spain 1997-2018
- Television usage among young people in Italy in 2019, by age group and main reasonItaly: TV usage among young people 2019, by age group
- Internet
The most important statistics
- Share of respondents who used the internet every day or almost every day in EU 28 countries in 2018Daily internet usage penetration in European countries 2018
- Share of internet users in selected countries in Europe in 2018Internet usage in Europe 2018, by country
- Share of individuals in European countries using social networks in 2018Social network usage penetration of European populations in 2018
- Share of respondents who tended to trust the internet in the European Union (EU 28) countries in 2018Trust in the internet in Europe 2018, by country
- Radio and print media
The most important statistics
- Share of respondents who listened to the radio every day or almost every day in the European Union (EU 28) from 2011 to 2018Penetration of daily radio listening in the EU 2011-2018
- Share of respondents who listened to the radio every day or almost every day in EU 28 countries in 2018Daily radio usage in European countries 2018
- Share of respondents who tended to trust the radio in the European Union (EU 28) countries in 2018Trust in the radio in Europe 2018, by country
- Share of respondents who read the written press every day or almost every day in the European Union (EU 28) from 2011 to 2018Penetration of daily print press consumption in the EU 2011-2018
- Share of respondents who tended to trust the written press in the European Union (EU 28) countries in 2018Trust in the written press in Europe 2018, by country
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Statistics
- Penetration of daily media usage in Portugal 2018, by media
- Daily reach of the media in Germany 2014-2015
- Survey among media agencies concerning the development of media usage in Germany 2015
- Frequency of written press consumption in the United Kingdom in 2017
- Frequency of written press consumption in Finland in 2017
- Frequency of written press consumption in Greece in 2017
- Frequency of written press consumption in Italy in 2017
- Frequency of written press consumption in Ireland in 2017
- Frequency of written press consumption in Germany in 2017
- Survey on the attitude towards media and internet usage in Germany 2016
- Media usage rate in Russia in 2019, by type
- Most-missed media devices in the United Kingdom (UK) 2014-2018
- Media usage in the UAE 2013, by gender
- Media consumption when with friends in the United Kingdom (UK) 2012
- Media usage in the UAE 2013, by age
- Italy: growth rate in analog media consumption 2018, by category
- Quebec: share of consumers using online communication tools 2015, by type
- Cuba: web traffic share 2019, by device
- Survey on media usage in the car purchasing process in Finland 2016
- Share of the population that had never used the internet in Ireland 2009-2017, by age
Statistics on "Media usage in Europe - Overview"
- Penetration of daily media usage in the EU 2011-2018, by media
- Television usage frequency in the EU 2018
- Internet usage frequency in the EU 2018
- Radio usage frequency in the EU 2018
- Usage frequency of written press in the EU 2018
- Sources used to access news in selected EU countries 2019
- Trust in the media in the European Union 2018, by medium
Statistics on "Media usage in Europe - Television"
- Daily television usage penetration in European countries 2018
- Average daily TV consumption in Central and Eastern Europe 2011-2021
- Average daily TV consumption in Western Europe 2011-2021
- Weekly TV viewing time per person in the United Kingdom (UK) 2018
- Daily time spent watching television in Germany 1997-2018
- Average daily television viewing time in France 2005-2018
- TV watching time per day in Spain 1997-2018
- Italy: TV usage among young people 2019, by age group
- Online television usage frequency in the EU 2015-2018
Statistics on "Media usage in Europe - Internet"
Statistics on "Media usage in Europe - Radio and print media"
Further related statistics
- Penetration of daily media usage in Portugal 2018, by media
- Daily reach of the media in Germany 2014-2015
- Survey among media agencies concerning the development of media usage in Germany 2015
- Frequency of written press consumption in the United Kingdom in 2017
- Frequency of written press consumption in Finland in 2017
- Frequency of written press consumption in Greece in 2017
- Frequency of written press consumption in Italy in 2017
- Frequency of written press consumption in Ireland in 2017
- Frequency of written press consumption in Germany in 2017
- Survey on the attitude towards media and internet usage in Germany 2016
- Media usage rate in Russia in 2019, by type
- Most-missed media devices in the United Kingdom (UK) 2014-2018
- Media usage in the UAE 2013, by gender
- Media consumption when with friends in the United Kingdom (UK) 2012
- Media usage in the UAE 2013, by age
- Italy: growth rate in analog media consumption 2018, by category
- Quebec: share of consumers using online communication tools 2015, by type
- Cuba: web traffic share 2019, by device
- Survey on media usage in the car purchasing process in Finland 2016
- Share of the population that had never used the internet in Ireland 2009-2017, by age
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