Reasons for social media usage by enterprises in Sweden in 2017
Reasons for social media usage by enterprises in Sweden 2017
Half of Swedish companies used social media in order to develop their image or market their products. The most common type of social media used by enterprises in Sweden in 2017 were social networks (63 percent of companies) and multimedia content sharing websites like e.g. YouTube (20 percent of companies). The size of the companies also had an influence on how social media was used. Large companies which had at least 250 employees or more have used social media more frequently than smaller companies in Sweden in 2017. 76 percent of large companies have used social media to develop their image or products compared to 61 percent of middle-range companies (50 to 249 employees) and 48 percent of small companies (10 to 49 employees).
Reasons for social media usage by enterprises in Sweden in 2017
Share of enterprises
Developing the enterprise's image or market products50%
Recruiting employees42%
Obtaining or respond to customer opinions, reviews or questions35%
Exchanging views, opinions or knowledge within the enterprise17%
Involving customers in development or innovation of goods or services14%
Collaborating with business partners or other organisations14%
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Source

Release date

October 2019

Region

Sweden

Survey time period

2017

Number of respondents

4,595 companies

Special properties

Enterprises with 10 or more employees

Method of interview

Questionnaire

Reasons for social media usage by enterprises in Sweden 2017
Half of Swedish companies used social media in order to develop their image or market their products. The most common type of social media used by enterprises in Sweden in 2017 were social networks (63 percent of companies) and multimedia content sharing websites like e.g. YouTube (20 percent of companies). The size of the companies also had an influence on how social media was used. Large companies which had at least 250 employees or more have used social media more frequently than smaller companies in Sweden in 2017. 76 percent of large companies have used social media to develop their image or products compared to 61 percent of middle-range companies (50 to 249 employees) and 48 percent of small companies (10 to 49 employees).
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