Purchase reasons for cleaning appliances in Spain 2014

This statistic shows the purchase reasons for cleaning appliances by households during the past three months in Spain as of April 2014. The most common reasons were that an existing product had broken or was not working as well as it should have been.

When you or other members of your household purchased cleaning appliances, what were the reasons for purchase?

Share of respondents
An existing product had broken34%
Existing product was not working well29%
Wanted better performance19%
Wanted specific new features16%
Due to moving home15%
Needed additional product12%
Wanted product enjoyable with family10%
Saw someone else owning it9%
New product allowed for new gadgets9%
Wanted a more up date version9%
Bought for work8%
Triggered by major event in personal life7%
Was prompted by advert online6%
Wanted smaller/lighter product6%
Was prompted by email received5%
Wanted better looking version5%
Saw a celebrity owning it4%
Bought as a gift4%
Going on holiday3%
Simply as a treat3%
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Sources

In cooperation with
Ipsos
Release date

July 2014

Region

Spain

Survey time period

April 14 to April 28, 2014

Number of respondents

117 respondents

Age group

18-64 years

Special properties

all adults who had purchased mentioned device in the last three months

Method of interview

Online panel

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