Print media time spent versus ad spend in Canada 2013-2015
This statistic shows the share of time spent with print media versus the share of print advertising spend in Canada from 2013 to 2014, and a forecast until 2015. In 2014, Canadians spent 5.2 percent of their media time on print. Advertising spend on this medium in 2014 amounted to a 25.8 percent share.