Social network usage: discount campaigns, prize competitions in Germany 2014

This statistic shows the results of a survey on discount campaigns and prize competitions on social networks in Germany from 2013 to 2014. In 2013, there were about 2.34 million people among the German-speaking population aged 14 and older, who were members of a social network and stated to search for discount campaigns, prize competitions and similar on the profile pages of companies.

Number of social network members who searched for discount campaigns, prize competitions etc. on the profile pages of companies in Germany from 2013 to 2014 (in millions)

Characteristic	Number of people in millions
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Release date

October 2014

More information

Region

Germany

Survey time period

2013 to 2014

Age group

14-69 years

Special properties

German-speaking members of a social network

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 million
2014: 8,156 respondents, projected to a population of 70.52 million

Information on target group "German-speaking persons, who are members of a social network":
2013: projected to 28.18 million people
2014: projected to 28.13 million people

This question was phrased by the source as follows: "Would you tell me how you use social networks, what you do in social networks? Please choose from this list. - search for discount campaigns, prize competitions etc. on the profile pages of companies."
(Original German question: "Darf ich fragen, wofür Sie soziale Netzwerke nutzen, was Sie in sozialen Netzwerken alles machen? Bitte sagen Sies mir nach dieser Liste. - Auf den Profilseiten von Unternehmen nach Rabattaktionen, Gewinnspielen usw. suchen.")

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