Social network usage for product information in Germany 2016

This statistic shows the results of a survey on the usage of social networks for product information in Germany from 2013 to 2016. In 2016, there were about 10 million people among the German-speaking population aged 14 years and older, who were members of a social network and used that platform to find information about products in which they were interested or which they wanted to purchase.

Number of social network members who used the platform to look for information on products they were interested in or that they wanted to buy in Germany from 2013 to 2016 (in millions)

Characteristic	Number of persons in millions
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Release date

November 2016

More information

Region

Germany

Survey time period

2013 to 2016

Age group

14 and above

Special properties

German-speaking members of a social network

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected to a population of 70.33 millions
2014: 8,156 respondents, projected to a population of 70.52 millions
2015: 7,009 respondents, projected to a population of 69.24 millions
2016: 7,026 respondents, projected to a population of 69.56 millions

Information on target group "German-speaking persons, who are members of a social network":
2013: projected to 28.18 million persons
2014: projected to 28.13 million persons
2015: projected to 27.81 million persons
2016: projected to 29,97 million persons

This question was phrased by the source as follows: "Would you tell me how you tend to use social networks, what you do in social networks? Please choose from this list. - Inform myself about products, which interest me or which I want to purchase." (original German question: "Darf ich fragen, wofür Sie soziale Netzwerke nutzen, was Sie in sozialen Netzwerken alles machen? Bitte sagen Sies mir nach dieser Liste. - Mich über Produkte informieren, die mich interessieren oder die ich kaufen möchte")

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