Singles: internet usage frequency for fashion information in Germany 2014

This statistic shows the results of a survey on the usage of the internet as a source of information on clothing, fashion and shoes among singles in Germany in comparison with the general population in 2014. During the survey period it was found that about 23 percent of singles (up to 49 years) and about 17.5 percent of the population reported to look for fashion information online every now and then.

Share of singles who looked for information on clothing, fashion and shoes online compared to the general population in Germany in 2014, by frequency

Characteristic	Frequently, regularly	Every now and then	Rarely	Never	No answer, not an internet user
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Release date

October 2014

More information

Region

Germany

Survey time period

April 16, 2013 to July 30, 2014

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

The survey defines singles as individuals who live in a single-person household.

Information on base:
German-speaking population age 14 and over in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2014: 8,156 respondents, projected to a population of 70.52 million

Information on target group "Singles up to 49 years":
Projected to 6.65 million people

Information on target group "All singles":
Projected to 15.83 million people

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