Canada: internet activity reach 2012, by household income

This statistic presents the reach of various online activities among internet users in Canada in 2012, sorted by household income in Canadian dollars. In 2012, the statistic found that 74 percent of Canadian internet users with a household income of 85,000 Canadian dollars or higher searched for medical or health related information on the internet.

Reach of online activities among internet users in Canada in 2012, by household income

Less than or equal to $30,000 Canadian dollars$30,000 - $50,000 Canadian dollars$50,000 - $87,000 Canadian dollars$87,000 Canadian dollars or higher
E-mail 88.1%90.5%93.9%95.9%
Use instant messenger 41.1%39.5%38.4%40.2%
Visit or interact with government websites 56.3%57.1%63.3%68.1%
Search for medical or health-related information 62.6%60.9%68.8%70.4%
Formal education, training or school work 35.8%31.5%36.3%40.4%
Travel information or making travel arrangements 48.3%56.7%67.4%78.9%
Search for employment 43%36.5%36%31.8%
Electronic banking 61.8%64.1%72.4%80.7%
Research investments 15.5%21.3%25.5%35%
Read or watch the news 64.1%65.9%71.3%75.6%
Research community events 50.1%50.7%58.5%64.8%
Window shop or browse for information on goods and services 65.5%69%79.1%83.7%
Sell goods or services (through auction sites) 17.2%18.6%26.1%26.4%
Use social networking sites 68.8%65.7%66.9%67.1%
Contribute content or participate in discussion groups 23.7%22.1%24.5%24.9%
Play online games 39.6%35.6%35.2%32.4%
Obtain or save music (free or paid downloads) 44.5%46.2%49.7%56.2%
Obtain or save software (free or paid downloads) 32.5%33.1%37.1%44.5%
Listen to radio online 33.9%34.1%39.1%41.8%
Download or watch television online 37.4%33.7%39.2%42.9%
Download or watch movies or video clips online 50.9%48.8%53.9%59%
Make telephone calls online39%37.5%42.7%49.2%
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Release date

October 2013



Survey time period


Age group

16 years and older

Special properties

Internet users

Supplementary notes

Electronic banking: paying bills, viewing statements, transferring funds between accounts
Contribute content or participate in discussion groups: blogging, message boards, posting images
Percentage of all individuals aged 16 years old and over who responded to have used the Internet for personal non business use in the past twelve months from any location.
The 2010 and 2012 series of Canadian Internet use tables replace the terminated series of tables from 2005 to 2009.

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