Canada: company intentions for social media investment in 2014

This statistic shows the responses to a survey about online and social media tools used in companies amongst C-suite executives in Canada as of June 2014. During the reported period, 30 percent of executives somewhat agreed that their company would devote more resources to social media in the future.

Share of businesses in Canada who are going to devote more resources to social media in as of June 2014

Share of respondents
Strongly agree25%
Somewhat agree30%
Somewhat disagree24%
Strongly disagree16%
Don't know5%
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Source

Release date

June 2014

Region

Canada

Survey time period

June 4, 2014 to June 24, 2014

Number of respondents

129 respondents

Special properties

C-suite executives from ROB 1,000 companies

Method of interview

Telephone interview

Supplementary notes

Statement: "Our company is going to devote more resources to social media in the future."
ROB 1,000 companies - Globe and Mail's Report on Business top 1,000 profitable businesses in Canada
Numbers may not equal 100 percent as a result of rounding

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