Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country
(in euros**)
E-commerce spending per capita in Europe 2015-2018, by country
This statistic presents the average per capita spending for online shopping in Europe from 2015 to 2018. In 2018, British consumers had the highest per capita spending at 942 euros. Polish consumers spent considerably less with 352 euros per capita.
Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country
(in euros**)
2015201620172018
-----
-----
-----
-----
-----
-----
-----
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2018

Region

Europe

Survey time period

2015 to 2018*

Number of respondents

10,000 (1,100 respondents per country*)

Age group

15-79 years

Method of interview

Online survey

Supplementary notes

The source added the following information: * The report is based on interviews with 10,000 consumers, conducted with private individuals in the age group 15–79 in Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Spain, Sweden and the United Kingdom, constituting a representative selection from each country.
** To calculate how many consumers shop online in each market, we used Eurostat’s population statistics for 2017 as a basis. To calculate the average spend in euros, we applied the exchange rates from May 29, 2018 (last year, May 29, 2017 was used).

E-commerce spending per capita in Europe 2015-2018, by country
This statistic presents the average per capita spending for online shopping in Europe from 2015 to 2018. In 2018, British consumers had the highest per capita spending at 942 euros. Polish consumers spent considerably less with 352 euros per capita.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "E-commerce in Europe"
  • Overview
The most important statistics
  • Austria and Switzerland
  • Benelux countries
  • France
  • Germany
  • Italy
  • Nordic countries
  • Poland
  • Spain
  • United Kingdom
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.