Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Wearables shipments worldwide market share by vendor 2014-2019

Market share of wearables unit shipments worldwide by vendor from 1Q'14 to 1Q'19

by Shanhong Liu, last edited Sep 5, 2019
Wearables shipments worldwide market share by vendor 2014-2019 The statistic shows the vendors' market share of wearable unit shipments worldwide from the first quarter of 2014 to the most recent quarter. Fitbit's market share of wearable device unit shipments was 34.2 percent in the first quarter of 2015, yet that share has shrunk to 5.9 percent in the latest quarter, coming as a market fifth.
Market share of wearables unit shipments -- additional information

With a strong presence in the health and fitness wearable market, Fitbit has been a leader in the wearable industry since early 2014, when the company held about 45 percent of the market share. Fitbit has sold over 10 million wearable devices in 2014 alone, and has shipped about 22 million units worldwide in 2015.

Xiaomi, a Chinese electronics company, has gained market share in 2015 and now is the second biggest wearable vendor in the world, with 13.4 percent of the market share in the most recent quarter. In 2016, Xiaomi shipped 15.7 million units worldwide.

As of 2016, Apple is the third biggest wearable vendor, thanks to the successful introduction of the Apple Watch to the smartwatch market. The smartwatch market is a promising segment within the wearable industry, as global smartwatch shipments are expected to increase from around 30 million units in 2015 to more than 66 million units by 2017. Apple shipped nearly 11 million units worldwide in 2016, holding a market share of about 10 percent that year. By 2019, about 45 percent of all smart wristwear shipped worldwide is forecast to have Apple’s watchOS as its operating system.
Show more

Market share of wearables unit shipments worldwide by vendor from 1Q'14 to 1Q'19

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format

All Information
in one Presentation


Everything On "Xiaomi" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Wearable devices"
  • Shipments & market value
  • Market share
The most important statistics
  • Smartwatches
  • Fitness tracker & other wearables
  • Consumer interest/opinion
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.