Luxury consumers: online vs. in-store purchasing in the United Kingdom (UK) 2014

This statistic shows the channels (in-store or online) that luxury consumers in the United Kingdom use most often to buy luxury products, according to a Deloitte survey conducted in November and December 2014. Of respondents, those in the 18 to 34 age group had the highest proportion of online purchasers at 58 percent. Of 35 to 44 year olds, the vast majority tended to purchase in-store (91 percent).