The statistic shows the brand preference when grocery shopping among Chinese consumers in tier-1 cities as of May 2015, by type. During the survey, about 46 percent of respondents had stated that they preferred buying a national brand over a store brand.
Do you prefer national brands or private labels?
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Statista. (July 7, 2015). Do you prefer national brands or private labels? [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/442986/china-grocery-shopping-brand-preference-by-type-tier-1-cities/
Statista. "Do you prefer national brands or private labels?." Chart. July 7, 2015. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/442986/china-grocery-shopping-brand-preference-by-type-tier-1-cities/
Statista. (2015). Do you prefer national brands or private labels?. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/442986/china-grocery-shopping-brand-preference-by-type-tier-1-cities/
Statista. "Do You Prefer National Brands or Private Labels?." Statista, Statista Inc., 7 Jul 2015, https://www.statista.com/statistics/442986/china-grocery-shopping-brand-preference-by-type-tier-1-cities/
Statista, Do you prefer national brands or private labels? Statista, https://www.statista.com/statistics/442986/china-grocery-shopping-brand-preference-by-type-tier-1-cities/ (last visited April 19, 2024)
Do you prefer national brands or private labels? [Graph], Statista, July 7, 2015. [Online]. Available: https://www.statista.com/statistics/442986/china-grocery-shopping-brand-preference-by-type-tier-1-cities/