Canada: mobile video payment models 2014

This statistic presents the responses to a study regarding mobile video viewing habits in Canada as of May 2014. During the reported period, 78 percent of respondents stated that they preferred free mobile videos with advertisements. In contrast, 15 percent of respondents were willing to pay a monthly subscription fee for a package of mobile videos without advertising.

Preferred mobile video content payment model according to smartphone video users in Canada as of May 2014

Characteristic	Share of respondents
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Release date

June 2015

More information

Region

Canada

Survey time period

April 14 to May 11, 2015

Number of respondents

200 respondents

Age group

16 years and older

Special properties

Smartphone owners who watched either short or long mobile videos

Supplementary notes

Data is based on a survey of 24 global markets with 200 consumers each.
Original prompt: Specifically related to mobile video you watch on your smartphone, would you rather..
Total Study n= 4,800
Values may not add up to 100 percent due to rounding.

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