Opinion of singles on the entertainment factor of advertising in Germany 2014

Share of singles agreeing with the statement "Advertising can be funny and entertaining" compared to the general population in Germany in 2014, by level of agreement

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Release date

November 2014

Region

Germany

Survey time period

2014

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

The survey defines "singles" as persons living in a single-person household.

Information concerning the basic population:
The basic population is the German-speaking population aged 14 years and older.

Information concerning random sample:
2014: 23,093 respondents, projected to 70.53 million people.

Information concerning the target group "singles up to 49 years":
projected to 6.20 million people

For additional information on the methodology used, see here.

The original German statement was phrased as follows: "Werbung kann witzig und unterhaltsam sein."

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