Canadians researching Black Friday and Cyber Monday deals in offline media 2015
The statistic shows the percentage of consumers in Canada using traditional media to find Black Friday and Cyber Monday deals as of November 2015, by medium. It was found that 35 percent of consumers planning to shop on Black Friday said they used TV to find good deals, while the same was true for 23 percent of Canadians intending to shop on Cyber Monday.