Procter & Gamble: ad spend in the U.S. 2013, by medium

The timeline presents data on Procter & Gamble's advertising spending in the United States in 2013, broken down by medium. The personal care company invested 1.85 billion U.S. dollars in TV advertising in the United States in 2013.

Procter & Gamble's advertising spending in the United States in 2013, by medium

Spending in million U.S. dollars
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Sources

Release date

June 2014

Region

United States

Survey time period

2013

Special properties

measured media only

Supplementary notes

The figures includes measured-media advertising spending (source: Kantar Media). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). For more information, see the methodology. Figures for 2009 to 2011 come from earlier AdAge publications.
Figures have been rounded.

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Statistics on "TV advertising in the U.S."

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