Digital and print newspaper reach Canada by market 2020

According to a report covering newspaper audience reach in the period from October 2019 to September 2020, the average weekly audience of digital newspapers in Canada's biggest CMAs (census metropolitan areas) was highest in Quebec City, where online publications had a reach of 56 percent. Weekly print and digital reach was similar or the same in most major CMAs, although print newspapers in Winnipeg had a notably higher audience than digital papers.

Average weekly digital and print newspaper reach in selected metropolitan areas (CMAs) in Canada as of September 2020

Characteristic	Print	Digital
Quebec City	52%	56%
Ottawa-Gatineau	42%	49%
Kitchener	45%	48%
Calgary	47%	48%
Winnipeg	52%	46%
Edmonton	42%	45%
Hamilton	44%	44%
Toronto	43%	43%
Montreal	43%	42%
Vancouver	43%	38%

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Release date

February 2021

More information

Region

Canada

Survey time period

October 2019 to September 2020

Age group

18 years and older

Special properties

print: among adults who read at least one printed edition of the newspaper in last week based on the title's frequency; digital: audience who acccessed any digital content of the newspaper in the past week

Supplementary notes

A CMA (census metropolitan area) is made up of one or more adjacent municipalities centred on a population center, the latter of which is known as the core. To qualify as a CMA, the area must have a total population of at least 100 thousand, of which 50 thousand or more must live in the core.

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