Luxury product expectations among Chinese consumers in Spain 2015

This statistic shows different traits and aspects that Chinese consumers of luxury products considered or expected to obtain when they made purchases in Spain in 2015. 300,000 Chinese tourists travelled to Spain in 2014. Over 40 percent of Chinese luxury consumers appreciated higher product material, while self-expression and personal reward were also valued attributes.

Expectations of Chinese consumers purchasing luxury items in Spain in 2015

Share of respondents
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Source

Release date

July 2015

Region

Spain

Survey time period

2014

Supplementary notes

Information about the survey was not provided by the source.

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