Actions taken by social media promoters after hearing about brands on social 2015
The graph presents information on the kind of actions taken by social media promoters after hearing about a brand on social media worldwide as of May 2015. According to the source, 69 percent of social media promoters, those who are very likely to recommend brands or products to friends and family, said they usually went directly to the brand's website, while 66 percent researched the mentioned brand.