Canada: interest in spokespeople in ads 2012, based on HHI more than100K
This statistic shows the responses to a survey about consumer interest in spokespeople and celebrity endorsements in advertising in Canada as of December 2012, based on households which had an income of $100K or more. In 2012, it was reported that 44 percent of respondents had moderate opinions about advertising which had a CEO or President of a company that acted as a spokesperson.