U.S. webrooming usage reasons 2014

This graph shows key reasons for internet users in the United States to utilize webrooming as of September 2014. During the survey period, it was found that 41 percent of respondents had intentionally browsed products online but purchased them in-store in order to avoid paying for delivery.

Reasons for internet users in the United States to utilize webrooming as of September 2014

Share of respondents
To avoid paying for delivery65%
I wanted to see/touch/try the merchandise61%
It is more convenient to have the item immediately than wait for delivery61%
To compare prices of competitors51%
To read reviews online48%
Better prices in-store41%
Item was not in stock online37%
Other3%
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Sources

Release date

February 2015

Region

United States

Survey time period

August and September 2014

Number of respondents

734 respondents

Method of interview

Online survey

Supplementary notes

Question: Have you ever intentionally browsed products online but decided to purchase them in-store? What factors influenced your decision?

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Statistics on "Reverse logistics"

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