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Product categories U.S. consumers plan to purchase in 2016, by location
Back-to-school: Product categories U.S. consumers plan to purchase 2016, by location
The statistic depicts the results of an online survey conducted by Deloitte from June 22 to 27, 2016. U.S. parents who had at least one child attending school in grades K-12 this fall and who intended to purchase back-to-school items this year were asked if they plan to buy in-store or online or both in-store and online. About 64 percent of respondents indicated that they plan to buy back-to-school clothes or shoes in brick-and-mortar stores.
Product categories U.S. consumers plan to purchase in 2016, by location
Yes, plan to buy in-storeYes, plan to buy onlineUndecided (online or in-store)
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Source

Release date

July 2016

Region

United States

Survey time period

June 22 to 27, 2016

Number of respondents

1,200 respondents

Age group

Special properties

Parents who had at least one child attending school in grades K - 12 this fall

Method of interview

Online survey

Supplementary notes

The survey has a margin of error of +/- 3 percentage points.
The source does not provide any information regarding the exact age of respondents.

Back-to-school: Product categories U.S. consumers plan to purchase 2016, by location
The statistic depicts the results of an online survey conducted by Deloitte from June 22 to 27, 2016. U.S. parents who had at least one child attending school in grades K-12 this fall and who intended to purchase back-to-school items this year were asked if they plan to buy in-store or online or both in-store and online. About 64 percent of respondents indicated that they plan to buy back-to-school clothes or shoes in brick-and-mortar stores.
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Statistics on "Online shopping behavior in the United States"
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