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Do you plan to use social media sites to assist in your back-to-school shopping?
Usage of social media sites to assist U.S. back-to-school shopping 2011-2019
The statistic depicts the results of an online survey conducted by Deloitte from May 31 to June 6, 2019. U.S. parents who had at least one child attending school in grades K-12 this fall were asked if they plan to use social media sites when shopping for back-to-school supplies. In 2019, about 19 percent of parents planned to use a social media site to assist in their back-to-school shopping.
Do you plan to use social media sites to assist in your back-to-school shopping?
Share of respondents
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Source

Release date

July 2019

Region

United States

Survey time period

May 31 to June 6, 2019*

Number of respondents

1,009 respondents

Age group

Special properties

Parents who had at least one child attending school in grades K - 12 this fall

Method of interview

Online survey

Supplementary notes

* date and study characteristics apply to the 2019 survey. Previous years were conducted among equally large samples.
The source does not provide any information regarding the exact age of respondents.

Usage of social media sites to assist U.S. back-to-school shopping 2011-2019
The statistic depicts the results of an online survey conducted by Deloitte from May 31 to June 6, 2019. U.S. parents who had at least one child attending school in grades K-12 this fall were asked if they plan to use social media sites when shopping for back-to-school supplies. In 2019, about 19 percent of parents planned to use a social media site to assist in their back-to-school shopping.
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Statistics on "Back-to-school market"
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