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Digital advertising recall among internet users in the United States as of July 2015, by ad format and device
Digital ad recall by U.S. internet users 2015, by format and device
The graph shows information on digital advertising recall among internet users in the United States as of July 2015, broken down by ad format and device. According to the research, full-screen interactive formats, such as PageGrabber X or ScreenShift had the highest recall on smartphones, with 58 percent of respondents remembering those ads.
Digital advertising recall among internet users in the United States as of July 2015, by ad format and device
SmartphoneTabletDesktopCross-device
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Sources

Release date

August 2015

Region

United States

Survey time period

July 2015

Supplementary notes

* For example PageGrabber X and ScreenShift.
**For example adhesion, billboard, filmstrip, pull and slider.
The source does not provide information on the type of the survey or the date and sample number.

Digital ad recall by U.S. internet users 2015, by format and device
The graph shows information on digital advertising recall among internet users in the United States as of July 2015, broken down by ad format and device. According to the research, full-screen interactive formats, such as PageGrabber X or ScreenShift had the highest recall on smartphones, with 58 percent of respondents remembering those ads.
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