TV watching time per day in Spain 1997-2018

The average person in Spain watched slightly over 210.3 minutes of television a day in 2018. This figure has however gradually dwindled, since the peak of daily television hours was registered in 2003 at 245.4 minutes per person on average. Television is less popular among those aged 20-24 and features its largest number of viewers among the share of population aged over 65 years.

The Spanish television sector

The television audience may be turning their heads to other type of media, but the advertising expenditure on this medium is on the rise in Spain, registering approximately 2.14 billion euros in 2017 and expected to reach figures of nearly 2.2 billion euros in 2019. The revenues generated by radio and television experienced however a drop over the last years, registering 1.6 billion euros down from almost 2.9 billion euros cashed in 2009.

Spanish television viewer profile and trends

Television is to this day Spain’s preferred media outlet, with 85 percent of the population stating having watched television during 2018. Telecinco, owned by the media group Mediaset, ranked as the most watched television station in Spain, holding over 14 percent of the total audience share in 2018. Atresmedia’s Antena 3 came in second, taking up 12.3 percent of the total audience share. Spain enjoyed 6 public and 21 private channels that operated nationwide in 2018, most of them broadcasting general content and fiction.

Average daily time spent watching television in Spain from 1997 to 2018

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Source

Release date

February 2019

Region

Spain

Survey time period

1997 to 2018

Number of respondents

39,852 respondents

Age group

14 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

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