Important online shop criteria according to consumers in Germany 2013

This statistic shows the results of a survey concerning the most important criteria for a good online shop as perceived by consumers in Germany in 2013. The survey found that 60 percent of respondents stated that good product quality was highly important to them.

In your opinion, what are the most important criteria for an online shop?

Highly importantVery important
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Release date

February 2014



Survey time period


Number of respondents

588 ≤ n ≤ 10,044

Supplementary notes

The source does not specify the date of the survey.
This statistic does not show the boxes "somewhat important", "rather unimportant" and "completely unimportant".

The source phrased the original German survey question like this: "Was sind aus Ihrer Sicht die wesentlichen Erfolgskriterien eines Online-Shops?"

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