This statistic provides information on the type of online research consumers in Canada conduct before Black Friday and Cyber Monday shopping as of November 2015. According to the findings, 42 percent of consumers planning to shop on Black Friday and 43 percent of Canadians intending to shop on Cyber Monday searched for specific brands when doing online research beforehand.
Type of online research before Black Friday and Cyber Monday shopping conducted by consumers in Canada as of November 2015
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IPG (Mediabrands), & Marketwired. (November 25, 2015). Type of online research before Black Friday and Cyber Monday shopping conducted by consumers in Canada as of November 2015 [Graph]. In Statista. Retrieved April 25, 2024, from https://www.statista.com/statistics/452455/canada-black-friday-and-cyber-monday-online-research-type/
IPG (Mediabrands), und Marketwired. "Type of online research before Black Friday and Cyber Monday shopping conducted by consumers in Canada as of November 2015." Chart. November 25, 2015. Statista. Accessed April 25, 2024. https://www.statista.com/statistics/452455/canada-black-friday-and-cyber-monday-online-research-type/
IPG (Mediabrands), Marketwired. (2015). Type of online research before Black Friday and Cyber Monday shopping conducted by consumers in Canada as of November 2015. Statista. Statista Inc.. Accessed: April 25, 2024. https://www.statista.com/statistics/452455/canada-black-friday-and-cyber-monday-online-research-type/
IPG (Mediabrands), and Marketwired. "Type of Online Research before Black Friday and Cyber Monday Shopping Conducted by Consumers in Canada as of November 2015." Statista, Statista Inc., 25 Nov 2015, https://www.statista.com/statistics/452455/canada-black-friday-and-cyber-monday-online-research-type/
IPG (Mediabrands) & Marketwired, Type of online research before Black Friday and Cyber Monday shopping conducted by consumers in Canada as of November 2015 Statista, https://www.statista.com/statistics/452455/canada-black-friday-and-cyber-monday-online-research-type/ (last visited April 25, 2024)
Type of online research before Black Friday and Cyber Monday shopping conducted by consumers in Canada as of November 2015 [Graph], IPG (Mediabrands), & Marketwired, November 25, 2015. [Online]. Available: https://www.statista.com/statistics/452455/canada-black-friday-and-cyber-monday-online-research-type/