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Number of consumers of the most popular online shopping products and services in Germany from 2014 to 2018
(in millions)
Most popular online shopping products and services in Germany 2014-2018
This statistic shows the results of a survey on the most popular online shopping product and service categories in Germany from 2014 to 2018. In 2018, there were roughly 13.9 million Germans aged 14 years and older who had ordered books online.
Number of consumers of the most popular online shopping products and services in Germany from 2014 to 2018
(in millions)
Have bought clothing onlineHave bought shoes onlineHave bought clothing/shoes online**Have bought event tickets onlineHave bought books onlineHave bought music CDs onlineHave booked travels, flights or hotels online*
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Source

Release date

November 2018

Region

Germany

Survey time period

2014 to 2018

Age group

14 years and older

Special properties

German-speaking e-commerce users

Method of interview

Face-to-face interview

Supplementary notes

* No longer asked after 2015.
**After 2017 asked seperately.
Information on base:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.

Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,389 respondents, projected base of 70.45 million persons
Information on target group "German-speaking e-commerce users":
2014: projected base of 39.49 million persons
2015: projected base of 41.48 million persons
2016: projected base of 42.22 million persons
2017: projected base of 45.37 million persons
2018: projected base of 46.25 million persons

The figures are based on the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018 VuMA 2019

You will find further information on the methodology here.

Most popular online shopping products and services in Germany 2014-2018
This statistic shows the results of a survey on the most popular online shopping product and service categories in Germany from 2014 to 2018. In 2018, there were roughly 13.9 million Germans aged 14 years and older who had ordered books online.
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