Most popular product categories for online Christmas shopping in Germany 2012-2015

This statistic shows the results of a survey among online shoppers concerning the most popular product categories for Christmas shopping on the internet in Germany from 2012 to 2015. In 2015, 47 percent of German online shoppers stated that they had bought products from the clothing, textile and shoe segment on the internet for Christmas.

Most popular product categories for online Christmas shopping in Germany from 2012 to 2015

2012201320142015
Clothing, textiles, shoes42%42%44%47%
Books--39%46%
Toys34%34%32%33%
Consumer electronics, media, video and audio39%33%26%31%
Gift vouchers28%27%28%31%
Groceries, delicatessen, wine24%24%23%28%
Computers and accessories24%24%22%21%
Furniture and decorative articles16%16%18%19%
Telecommunications/mobile phones and accessories19%18%18%18%
Jewelry and watches14%15%15%17%
DIY and home improvement products, flowers10%12%11%12%
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Source

Release date

December 2015

Region

Germany

Survey time period

2012 to 2015

Number of respondents

1,027 respondents

Age group

18-69 years

Special properties

people who do their christmas shopping via interactive retail

Method of interview

Online survey

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