European digital display ad spend stood at approximately 40.9 billion euros that year.
In 2022, the United Kingdom had the largest market for digital display advertising in Europe at over 13.38 billion euros. Germany and France followed, with approximately 5.7 billion and 4.6 billion euros, respectively. Total Leading digital display advertising markets in Europe in 2022, by spending (in million euros)
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Other statistics that may interest you Digital advertising in Europe
Overview
7
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
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Formats
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- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Video ad spend in Europe 2021-2022
- Premium Statistic Search ad spend in Europe 2013-2022
- Premium Statistic Digital audio ad spend in Europe 2019-2022
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Social media
6
- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Social media ad spend in Europe 2019-2022, by format
- Premium Statistic Social media ad spend growth in Europe 2017-2022
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Social media users in Europe 2020-2029
- Premium Statistic Average daily social media use in selected European countries 2023
Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
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Further related statistics
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- Social media advertising revenue in the Netherlands 2013-2017
- Social media display ad revenue change in the Netherlands 2013-2017
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- Premium display ad sales in Germany 2013-2018, by RTB or non-RTB
- Premium display ad sales in France 2013-2018, by RTB or non-RTB
- Spending volume of online automobile advertisers in China 2017, by company
- Automobile online advertisers' spending in China 2010-2017
- Largest digital classifieds, directories & affiliate ad markets in Europe 2022
- Digital display advertising revenue in Germany 2013-2023
- Digital display and banner advertising spending in Peru 2021-2023
- Display ad spend in Europe 2013-2022
- U.S. digital marketing spending growth 2014-2019, by segment
- Online display ad spend growth in the UK 2020-2023
- RTB digital display ad spending in Russia 2014-2018
- Digital classifieds, directories & affiliate ad spend in Europe 2013-2022
- Industry revenue of “outdoor advertising“ in Florida 2012-2024
- Food industry odoriferous mixtures: sales value in the United Kingdom (UK) 2010-2019
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Statistics
- Social media advertising revenue in the Netherlands 2013-2017
- Social media display ad revenue change in the Netherlands 2013-2017
- Display ad revenue through programmatic channels in the Netherlands 2012-2017
- Premium display ad sales in Germany 2013-2018, by RTB or non-RTB
- Premium display ad sales in France 2013-2018, by RTB or non-RTB
- Spending volume of online automobile advertisers in China 2017, by company
- Automobile online advertisers' spending in China 2010-2017
- Largest digital classifieds, directories & affiliate ad markets in Europe 2022
- Digital display advertising revenue in Germany 2013-2023
- Digital display and banner advertising spending in Peru 2021-2023
- Display ad spend in Europe 2013-2022
- U.S. digital marketing spending growth 2014-2019, by segment
- Online display ad spend growth in the UK 2020-2023
- RTB digital display ad spending in Russia 2014-2018
- Digital classifieds, directories & affiliate ad spend in Europe 2013-2022
- Industry revenue of “outdoor advertising“ in Florida 2012-2024
- Food industry odoriferous mixtures: sales value in the United Kingdom (UK) 2010-2019
IAB Europe. (July 19, 2023). Leading digital display advertising markets in Europe in 2022, by spending (in million euros) [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe. "Leading digital display advertising markets in Europe in 2022, by spending (in million euros)." Chart. July 19, 2023. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe. (2023). Leading digital display advertising markets in Europe in 2022, by spending (in million euros). Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe. "Leading Digital Display Advertising Markets in Europe in 2022, by Spending (in Million Euros)." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/
IAB Europe, Leading digital display advertising markets in Europe in 2022, by spending (in million euros) Statista, https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/ (last visited March 29, 2024)
Leading digital display advertising markets in Europe in 2022, by spending (in million euros) [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/455008/europe-fastest-growing-display-ad-markets/