Health & wellness market Canada 2012

This statistic shows the distribution of the health and wellness market in Canada in 2012, by consumer profile. According to the report, 18 percent of Canadian consumers were natural believers who preferred organic products and supported healthy lifestyles. By 2016, a survey found 35 percent of Canadians reported that they believe organic products are healthier than regular products.

Distribution of the health and wellness market in Canada in 2012, by consumer profile*

Characteristic	Share of consumers
Natural believers	18%
Usual suspects	21%
Fitness first skeptics	18%
Sold on the system	26%
Untouchables	17%

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Release date

April 2013

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Region

Canada

Survey time period

2012

Supplementary notes

* The source defines the consumer profiles as follows: natural believers are core supporters of the organic lifestyle; usual suspects also believe that organics are more nutritious and better for the environment but are price-sensitive; fitness first skeptics are more focused on exercise than on the holistic approach to health; sold on the system are less likely to believe in eating healthy; the untouchables are unlikely to support organic products and healthy lifestyles.

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