Consumers actions to promotional e-mail received on smartphones in the UK 2013-2015

This statistic displays the frequency distribution of actions taken by the consumers to received promotional e-mails on their smartphones in the United Kingdom (UK) from 2013 to 2015. In 2013, it was found that 38 percent of respondents reported regularly reading the subject line and deleting the message.

Frequency distribution of actions taken by the consumers to received promotional e-mails on their smartphones in the United Kingdom (UK) from 2013 to 2015

NeverRarelyOccasionallyRegularly
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Sources

Release date

November 2015

Region

United Kingdom

Survey time period

August 2013, September 2014, October 2015

Number of respondents

1,118 (2015), 1,061 (2014)

Method of interview

Online Access Panel

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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