Technology and internet: most likeable brands in Germany 2016

This statistic shows a ranking of the most likeable technology and internet brands in Germany in 2016. That year, roughly 55.2 percent of Germans aged 14 years and older thought of Samsung as a likeable brand.

Ranking of the most likeable technology and internet brands in Germany in 2016

Characteristic	Share of respondents, who thought of the brand as likeable
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Release date

November 2016

More information

Region

Germany

Survey time period

2016

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population ages 14 and older in private households, at main residence in the Federal Republic of Germany.

Information on random sample:
2016: 7,026 respondents, projected base of 69.24 million persons

This question was phrased by the source as follows: "Just as one can like some people more than others, one can think of a brand as likeable or unlikeable. Would you please tell me which of these brands you think of as likeable?"
(Original German question: "Genauso, wie man Menschen sympathisch oder unsympathisch finden kann, kann man auch von Marken sagen, diese Marke ist mir sympathisch oder unsympathisch. Bitte sagen Sie mir einmal, welche von diesen Marken Ihnen sympathisch sind.")

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