U.S. video-on-demand user share by age 2021

The video-on-demand viewers aged between 18 and 24 years accounted for 17.2 percent of the total number of VOD users in the U.S. in 2021. An overview of all Digital Markets can be found here.
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Distribution of video-on-demand users in the United States in 2021, by age group

Characteristic	Share of users
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Release date

October 2021

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Region

United States

Survey time period

2021

Supplementary notes

Video-on-Demand is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (Transactional-VoD or TVoD), second, rentals as subscription-based services (Subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (video downloads, also named electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.
Further information on methodology can be found here.

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