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Social media advertising spending in selected countries worldwide in 2018
(in million U.S. dollars)
Digital Market Outlook: social media advertising revenue in selected countries 2018
The graph presents the social media advertising spending in selected countries worldwide in 2018. According to the estimates, social media ad revenue in China was expected to reach 10.8 billion U.S. dollars by the end of 2018. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
Social media advertising spending in selected countries worldwide in 2018
(in million U.S. dollars)
Revenue in million U.S. dollars
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Sources

Release date

November 2018

Region

Worldwide

Survey time period

2018

Special properties

figures are estimates

Supplementary notes

Social advertising includes all ad spending generated by online social networks such as Facebook, Twitter or LinkedIn. This does not include revenue generated from membership-subscriptions or premium fees. All figures refer to net values.
Further information on methodology can be found here.

Digital Market Outlook: social media advertising revenue in selected countries 2018
The graph presents the social media advertising spending in selected countries worldwide in 2018. According to the estimates, social media ad revenue in China was expected to reach 10.8 billion U.S. dollars by the end of 2018. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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