Digital Market Outlook: U.S. digital video ad spending growth 2027

The digital video ad spending in the U.S. grew by 40.8 percent in 2021 compared to the previous year. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for more than 90 markets worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital video advertising spending growth in the United States from 2018 to 2027

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Release date

November 2022

More information

Region

United States

Survey time period

2018 to 2021

Supplementary notes

* Forecast - data as of November 2022.
Video Advertising considers all ad formats within web- or app-based video players. These formats are typically video ads that appear before, during or after the streamed video (pre-roll, mid-roll, post-roll video ads). In addition to these video ads, text- or image-based overlays that appear while watching a video are also categorized as video advertising. Includes native video advertising; excludes video ads on pages that are not in a video player and video ads displayed in social networks.
Further information on methodology can be found here.

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