Leading luxury car brands based on brand competitiveness index China 2014

Leading luxury car brands in China in 2014, based on brand competitiveness index

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Source

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Release date

May 2015

Region

China

Survey time period

January 2014 to October 2014

Number of respondents

3,198 respondents

Method of interview

Online survey

Supplementary notes

According to the source, 53 car brands (including luxury brands, local brands and mainstream overseas brands) based on the number of registered vehicles were selected to calculate the brand competitiveness index. These 53 car brands accounted for over 90 percent of the market share and were hence considered to represent the whole automobile market in China.

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