Device owners usage of SVoDs in the UK in 2014, by frequency of use

This statistic illustrates device owners usage of SVoDs in the United Kingdom (UK) in 2014, by frequency of use. In 2014, 29 percent of responding smartphone owners watched a short video on-demand every day.

Device owners usage of SVoDs in the United Kingdom (UK) in 2014, by frequency of use

PC/Mac/LaptopSmartphoneTablet
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Source

Release date

April 2015

Region

United Kingdom

Survey time period

January 2014 - October 2014

Number of respondents

2678*

Age group

16 years and older

Special properties

users of each device from a demographically representative sample of on-demand and online users and targeted boost interviews

Method of interview

Online survey

Supplementary notes

The original survey asked: "How often do you personally use each of the following devices to view online or on-demand TV or video content at home or elsewhere?"

* The number of surveyed owners varied for every device category:
PC/Mac/Laptop: n=2164
Tablet: n=1290
Smartphone: n=1685

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