Digital Market Outlook: UK digital video ad revenue as share of GDP by device 2022

The graph presents the digital video advertising revenue as percentage of gross domestic product in the United Kingdom in 2016, and provides a forecast thereof until 2022, broken down by device. The mobile video ad revenue in the UK is estimated to account for 0.04 percent of GDP in 2017. An overview of all Digital Markets can be found here.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.

Digital video advertising revenue as percentage of gross domestic product (GDP) in the United Kingdom (UK) from 2016 to 2022, by device

Characteristic	Desktop	Mobile
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Release date

March 2018

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Region

United Kingdom

Survey time period

2017

Supplementary notes

* Estimate.
Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values.
Further information on methodology can be found here.

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