Importance of local media to consumers in the United Kingdom (UK) 2014, by medium

Which of the following types of local media are either important or most important to you?*

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Sources

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Release date

November 2014

Region

United Kingdom

Survey time period

2014

Age group

15 years and older

Special properties

individuals who used all local media once a month or more

Method of interview

Online survey

Supplementary notes

* Original survey questions: "How important are the following types of local media to you? (Scale 1 – 10. Net 7-10 ratings displayed)", "And of all the local media sources you use [at least once a month) which one would you say is the most important to you personally?"; primary source: Ofcom local media omnibus 2014, reported in News Consumption in the UK: 2014 Report

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