This chart shows how marketing professionals in France, Germany, and the UK evaluated their function's influence on their companies' overall business strategies between 2014 and 2016. The chart shows that in 2014, 68 percent of marketing professionals thought that the marketing function had a strong or very strong influence on their company's overall business strategy. In 2016, only 63 percent of respondents had the same impression.
How much does your marketing department influence your company’s overall business strategy?*
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Adobe. (October 18, 2016). How much does your marketing department influence your company’s overall business strategy?* [Graph]. In Statista. Retrieved April 20, 2024, from https://www.statista.com/statistics/468742/marketing-s-influence-on-strategy-in-europe/
Adobe. "How much does your marketing department influence your company’s overall business strategy?*." Chart. October 18, 2016. Statista. Accessed April 20, 2024. https://www.statista.com/statistics/468742/marketing-s-influence-on-strategy-in-europe/
Adobe. (2016). How much does your marketing department influence your company’s overall business strategy?*. Statista. Statista Inc.. Accessed: April 20, 2024. https://www.statista.com/statistics/468742/marketing-s-influence-on-strategy-in-europe/
Adobe. "How Much Does Your Marketing Department Influence Your Company’s Overall Business Strategy?*." Statista, Statista Inc., 18 Oct 2016, https://www.statista.com/statistics/468742/marketing-s-influence-on-strategy-in-europe/
Adobe, How much does your marketing department influence your company’s overall business strategy?* Statista, https://www.statista.com/statistics/468742/marketing-s-influence-on-strategy-in-europe/ (last visited April 20, 2024)
How much does your marketing department influence your company’s overall business strategy?* [Graph], Adobe, October 18, 2016. [Online]. Available: https://www.statista.com/statistics/468742/marketing-s-influence-on-strategy-in-europe/