Internet users using social media for brand research 2023, by country
According to a survey among internet users worldwide during the third quarter of 2023, 73.9 percent of global respondents said they used social media platforms to conduct research on brands. The top three countries with the highest share of internet users using social media for brand research were all African: Nigeria came first with 97.4 percent of respondents, while Ghana followed with 94.5 percent and Kenya clinched third place with 92.2 percent.
