Anticipated Black Friday shopping period amongst U.S. consumers and retailers 2015

The statistic depicts the results of a survey about the anticipated Black Friday shopping period amongst consumers and retailers in the United States in 2015. When asked about the date of their holiday shopping activities 45 percent of consumers plan to do their shopping in the time between Black Friday and December 31st. Only 36 percent of retailers expect the consumers to do their shopping during that timespan.

Anticipated Black Friday shopping period amongst consumers and retailers in the United States in 2015

Consumers*Retailers**
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Source

Release date

October 2015

Region

United States

Survey time period

October 2015

Number of respondents

2,017 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* When consumers say they'll shop
** When retailers expect consumers to shop

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