Share of online and in-store holiday spending in the U.S. 2023

According to a survey carried out in the United States in September 2023, consumers planned to spend over 60 percent of their total holiday season budget online, and the rest on in-store purchases.

Expected share of holiday budget spent online and in-store in the United States in 2023

Characteristic	Share of holiday budget
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

October 2023

More information

Region

United States

Survey time period

August 30 to September 8, 2023

Number of respondents

4,318 respondents

Method of interview

Online survey

Supplementary notes

Original survey question: "What percentage of your total holiday budget do you expect to spend ..?”

Citation formats

Other statistics on the topic
Popular gifts & gifting behavior in the U.S.

Holiday shopping plans among consumers in the United States from 2015 to 2022, by channel

Shopping Behavior

In-store vs. online holiday shopping plans in the U.S. 2015-2022

Types of retailers consumers will likely shop at for holiday gifts in the United States, as of September 2023

Shopping Behavior

U.S. consumers' preferred types of retailers for holiday shopping 2023

What type of purchases do you plan to make on Cyber Monday?

Digital Shopping Behaviour

Products consumers intending to buy on Cyber Monday in the U.S. 2022, by gender

Types of apparel and footwear consumers are more likely to purchase online rather than in-store in the United States in 2022 (in U.S. dollars)

Digital Shopping Behaviour

Types of apparel and footwear consumers prefer to buy online vs. offline U.S. 2022

Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account

The ideal entry-level account for individual users

Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references

$199 USD / Month *

Professional Account

Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Online shopping behavior in the United States "

The most important statistics

Other statistics that may interest you Online shopping behavior in the United States

Overview

Offline versus online shopping

Online shopping behavior

Online returns

Holiday shopping habits

Further related statistics

Further Content: You might find this interesting as well

Statistics

Topics

U.S. Christmas season shopping

Holiday season in Canada

Christmas season in Europe

Gift cards in the United States